Built by someone who has actually had to make the number.
Revenue Fox & Co. is led by Erica Lanyon, a B2B marketing leader with 20+ years of experience across SaaS companies, enterprises, agencies, and startups. The logos change. The friction does not: unclear strategy, leaky handoffs, underused systems, shaky reporting, and teams quietly wondering why everything feels harder than it should.
I help B2B SaaS and tech-enabled companies fix the messy parts of marketing that everyone quietly knows are broken but no one has time, energy, or political capital to untangle. I've been doing this for a long time, across a lot of companies, and I've seen the same problems show up almost everywhere: smart teams working hard, but still losing time, momentum, and clarity to the stuff no one fully owns.
My work sits somewhere between strategy, operations, therapy, mediation, and very practical marketing cleanup. I listen, connect the dots, ask the obvious question everyone has been politely avoiding, and help teams figure out what is actually going on. Then I fix it: the process, the systems, the reporting, the demand programs, the AEO blind spots, and the handoffs that keep pipeline from disappearing into the void. I'm a real person, a damn good marketer, and more fun than a revenue process conversation has any right to be.
Senior strategy and hands-on execution from the same person.
Most consultants do one or the other. The value here is doing both — and documenting it so the work outlasts the engagement.
Sees the full revenue path
Not just one function in isolation. Strategy, systems, campaigns, lifecycle, handoffs, and reporting — together, because that is where the friction actually lives.
Connects strategy to execution
The plan and the build happen together. There is no handoff between the person who figures out what to do and the person who does it.
Understands systems and process
HubSpot and Salesforce are tools. They work better when they are configured around how the business actually sells — not how it sold two years ago.
Documents the work
Decisions, definitions, workflows, and playbooks — written down so the team can keep using them after the engagement ends. Documentation is not a nice-to-have. It is how the work survives.
Flexes from strategic to hands-on
Wherever the work needs to happen. Executive-level thinking one week, in the weeds of a campaign or workflow the next. The scope adjusts to what the team actually needs.
No black-box strategy
Clear scope. Defined deliverables. The client knows what they are getting, and the work does not disappear when the project ends.
Working principles.
These are not values posted on a wall. They are the actual operating beliefs that shape how every engagement runs.
Clear before clever.
Direct language and specific outcomes. Clarity is a form of respect, especially when the team is already overloaded. There is no impressive-sounding framework here. There is honest diagnosis and practical work.
Document the decisions.
If a decision is not written down, it does not survive. Definitions, logic, ownership, and process all need to live somewhere the team can find them after the engagement ends. That documentation is part of the deliverable, not an afterthought.
Make it usable.
Strategy is only as good as what the team can actually run. The work should be something the team understands, owns, and can operate without needing to re-explain it from scratch every quarter.
Build for the team that has to run it later.
Not a showpiece engagement. Not a framework built to impress in a presentation. A system designed for the actual people, tools, and pace of the business — so it keeps working after I leave.
No bloated engagement model.
Clear scope, defined deliverables, documented outcomes. The client knows what they are getting. No upselling to a bigger team, no open-ended retainer, no dependency by design.
If you need a senior operator who can find the mess, fix the system, and leave the work documented — let's talk.
No hard pitch. Just a practical conversation about what is going on and whether this is the right fit.